Human-centered research and cultural insights for today’s brands
Turning qualitative research into actionable strategies that drive growth and engagement.
Who We Are
Culturista Insights is a boutique market research consultancy founded by Mario Flores, a seasoned research leader with over 20 years of experience in qualitative and quantitative research, multicultural insights, and strategic brand development.
We help brands understand consumers, uncover opportunities, and make data-driven decisions that truly resonate.
Why Culturista Insights?
Deep expertise in multicultural and mainstream markets
Proven ability to extract actionable insights from complex research
Flexible, boutique approach tailored to each client’s unique needs
What We Do
Qualitative Research
In-depth interviews, focus groups, ethnographies, UX testing, creative testing, and agile research to capture the real voice of the consumer.Consumer Insights & Strategy
Value driver and barrier analysis, customer journey mapping, segmentation, and opportunity identification to inform marketing and product strategy.Multicultural Research
Specialized focus on Latino/a and multicultural audiences across the U.S. and LATAM markets.Custom Research Projects
Tailored research solutions for agencies, brands, and nonprofits that need actionable, data-driven insights.
